Privacy Policy

Pursuant to EU Regulation 2016/679 (GDPR) and Italian Legislative Decree 196/2003 and subsequent amendments.

1. Data Controller

Gaddi Isabella
Registered office: Via Andrea del Castagno 4 – 50132 Firenze (FI)
VAT number: 07555820484
Email: info@mylumerya.com

2. Data Collected

While using the site and purchasing products, we collect the following personal data:

Personal data: first name, last name
Contact data: email address, phone number
Shipping data: delivery address
Payment data: managed directly by payment providers (Shopify Payments, Stripe, PayPal) – we do not store credit card details
Browsing data: IP address, browser type, pages visited (via technical and analytical cookies)

3. Purpose of Processing

Personal data is processed for the following purposes:

Processing and managing purchase orders
Shipping purchased products
Order-related communications (confirmation, tracking, assistance)
Statutory tax and accounting compliance
Website improvement and statistical analysis (only with consent)
Sending commercial communications and newsletters (only with explicit consent)

4. Legal Basis

Data processing is based on: performance of the sales contract (Art. 6.1.b GDPR), legal obligation (Art. 6.1.c GDPR), and consent of the data subject (Art. 6.1.a GDPR) for marketing purposes.

5. Recipients of Data

Personal data may be shared with:

Shopify Inc. – e-commerce platform hosting the site (based in Canada, adequately protected under the GDPR)
Couriers and shippers – for order delivery
Payment providers – Shopify Payments, Stripe, PayPal for transaction management
Email marketing services – only if you have consented to the newsletter

Data is not sold to third parties.

6. Data Retention

Order-related data is stored for 10 years in accordance with Italian tax obligations. Data for marketing purposes is stored until consent is revoked.

7. Data Subject Rights

Under the GDPR, you have the right to:

Access your personal data
Rectify inaccurate data
Request data erasure ("right to be forgotten")
Object to processing for marketing purposes
Request data portability
Withdraw consent at any time

To exercise your rights, please write to: info@mylumerya.com

8. Cookies

The site uses technical cookies necessary for its operation and analytical/marketing cookies (only with consent). For more information, please consult our Cookie Policy.

9. Changes to the Privacy Policy

We reserve the right to update this policy. Changes will be published on this page with an indication of the update date.

Last updated: May 2026